Arabella: productive, attractive, and irresistible.

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Technical Specifications

Product type:

Strawberry

Variety type:

Neutral Day

Production period:

May–November

Plant type:

Media

Fruit size:

Median

Shape of the fruit:

Intuition

Production area:

Temperate climate zones—Northern Europe.

What Makes It Special

Arabella is a day-neutral strawberry variety with high yield potential and a long growing season that can vary depending on the plant type and planting date.

Its medium-sized, heart-shaped fruits stand out for their attractive deep red color and thick skin, which ensures good postharvest life and ease of harvesting. With high and consistent Brix levels throughout the entire growing cycle, Arabella combines a striking visual appearance with a balanced flavor that blends sweetness and acidity, which is highly appreciated by consumers.

Benefits for Farmers

Abundant and sustained production throughout the growing season.

Attractive, firm fruits that are easy to harvest and have good postharvest life.

A distinctive flavor, somewhere between sweet and tart, that is very well received in the market.

Flexibility in the schedule, adaptable based on the type of plant and planting date.

Experts and Consumers Weigh In

Coach’s Comments

Arabella is a vegetative variety with moderate fertilizer requirements. It is resistant to Botrytis on the fruit, although preventive treatments against powdery mildew are recommended.

Consumer Review

“Everyone loves Arabella. Its flavor—somewhere between sweet and tart—makes it irresistible.”

Technical Specifications

Potted plant:

November and December

Plant in a “frigo” pot:

January through May

Refrigeration plant:

January through May

Bare-root plant:

November and December

Where to Grow It

Arabella thrives in temperate climates and in northern Europe.

Arabella

A versatile and productive variety, designed to produce attractive fruit with an irresistible flavor season after season.

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