
Technical Specifications
Product type:
Strawberry
Variety type:
Neutral Day
Production period:
May–November
Plant type:
Media
Fruit size:
Median
Shape of the fruit:
Intuition
Production area:
Temperate climate zones—Northern Europe.

What Makes It Special
Arabella is a day-neutral strawberry variety with high yield potential and a long growing season that can vary depending on the plant type and planting date.
Its medium-sized, heart-shaped fruits stand out for their attractive deep red color and thick skin, which ensures good postharvest life and ease of harvesting. With high and consistent Brix levels throughout the entire growing cycle, Arabella combines a striking visual appearance with a balanced flavor that blends sweetness and acidity, which is highly appreciated by consumers.
Benefits for Farmers
Experts and Consumers Weigh In
Coach’s Comments
Agricultural Specialist
Arabella is a vegetative variety with moderate fertilizer requirements. It is resistant to Botrytis on the fruit, although preventive treatments against powdery mildew are recommended.
Consumer Review
Satisfied customer
“Everyone loves Arabella. Its flavor—somewhere between sweet and tart—makes it irresistible.”
Technical Specifications
Potted plant:
November and December
Plant in a “frigo” pot:
January through May
Refrigeration plant:
January through May
Bare-root plant:
November and December
Where to Grow It
Arabella thrives in temperate climates and in northern Europe.


