Prize. Consistent quality from May through November.

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Technical Specifications

Product type:

Strawberry

Variety type:

Neutral Day

Production period:

May through November

Plant type:

Media

Fruit size:

Median

Shape of the fruit:

Round

Production area:

Temperate climate zones—Northern Europe.

What Makes It Special

Prize is a day-neutral strawberry variety that produces a consistently high yield throughout the growing season. Its medium-sized, round fruit stands out for its attractive appearance and a flavor that is highly prized in major European markets.

With high Brix levels maintained throughout the entire production cycle, it offers peace of mind to both farmers and distributors seeking consistent quality from spring through fall.

Benefits for Farmers

Stable and abundant production throughout the growing season.

A flavor that is well-liked and visually appealing, with strong market acceptance.

High and consistent Brix levels, even during the busiest months.

Cultivation flexibility, adaptable to the type of plant and schedule.

Experts and Consumers Weigh In

Coach’s Comments

Prize is a vegetative variety with moderate fertilizer requirements. Balanced cultivation yields consistent, high-quality harvests.

Consumer Review

“Very appealing and delicious.”

Technical Specifications

Potted plant:

November and December

Plant in a “frigo” pot:

January through May

Refrigeration plant:

January through May

Bare-root plant:

October and November

Where to Grow It

Prize is particularly well-suited to temperate climates and northern Europe, with optimal results in spring/summer growing seasons.

Prize

A variety designed to ensure quality and flavor during the key months of the season.

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