{"id":4813,"date":"2025-12-01T16:04:55","date_gmt":"2025-12-01T15:04:55","guid":{"rendered":"https:\/\/elpinar.eu\/we-are\/"},"modified":"2026-03-26T23:24:17","modified_gmt":"2026-03-26T22:24:17","slug":"we-are","status":"publish","type":"page","link":"https:\/\/elpinar.eu\/en\/we-are\/","title":{"rendered":"We are"},"content":{"rendered":"\n<section class=\"wp-block-microbio-blocks-section-v2 is-style-section-pd-l has-white-color has-text-color has-link-color child-wide section-align-end alignfull section-ramp section-bg-ramp-gray wp-elements-490d5f677092029d861dcc004b83acf9\" style=\"--min-height:90vh;--min-height-mobile:80vh;--focal:50% 50%;--focal-mobile:50% 50%\" data-animation-enter=\"alpha\"><figure class=\"wp-block-image size-full section-img-bg\"><img decoding=\"async\" width=\"2500\" height=\"1406\" src=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos.webp\" alt=\"\" class=\"wp-image-4290\" srcset=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos.webp 2500w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-850x478.webp 850w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-1200x675.webp 1200w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-1920x1080.webp 1920w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-300x169.webp 300w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-768x432.webp 768w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-1024x576.webp 1024w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-1536x864.webp 1536w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-2048x1152.webp 2048w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/header-somos-500x281.webp 500w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-columns no-wrap flex-max-width\" style=\"margin-top:var(--wp--preset--spacing--space-xs);--custom-gap:24px;--flex-max-width:900px\">\n<h1 class=\"wp-block-heading is-style-microbio-animations-heading-enter\">Curious by nature. Nonconformists by conviction <\/h1>\n\n\n\n<div class=\"wp-block-microbio-blocks-animate-block gsap-animation-enter\" data-animation-enter=\"alpha\" data-animation-scroll=\"bottom\" data-animation-scroll-measure=\"100\" data-animation-scroll-mobile=\"none\" data-animation-scroll-mobile-measure=\"50\" data-animation-enter-delay=\"300\">\n<p class=\"is-style-default\">For more than 40 years, we have been growing plants and berries with our heads in innovation and our feet on the ground.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-microbio-blocks-section-v2 is-style-section-pd-xl timeline-section child-full section-align-center alignfull force-blood\" style=\"--min-height:0;--min-height-mobile:0\" data-animation-enter=\"alpha\">\n<div class=\"wp-block-microbio-blocks-flex aligncenter flex-align-center flex-justify-space-between flex-gap-2 no-wrap flex-max-width flex-align-self-center\" style=\"margin-bottom:var(--wp--preset--spacing--space-m);--custom-gap:0;--flex-max-width:min(var(--wp--style--global--wide-size), calc(100% - 2rem));--flex-max-width-mobile:min(var(--wp--style--global--wide-size), calc(100% - 2rem))\">\n<h2 class=\"wp-block-heading\">It all started with an impossible idea<\/h2>\n\n\n\n<div class=\"wp-block-microbio-blocks-fake-carousel-buttons\"><button class=\"fake-carousel-btn fake-carousel-prev\" data-target-carousel=\"timeline\" data-direction=\"prev\" aria-label=\"Retroceder\" disabled><svg><use xlink:href=\"\/wp-content\/themes\/el-pinar\/assets\/img\/el-pinar-icons.svg#right\"\/><\/svg><\/button><button class=\"fake-carousel-btn fake-carousel-next\" data-target-carousel=\"timeline\" data-direction=\"next\" aria-label=\"Avanzar\"><svg><use xlink:href=\"\/wp-content\/themes\/el-pinar\/assets\/img\/el-pinar-icons.svg#right\"\/><\/svg><\/button><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-carousel-new microbio-carousel-full\" id=\"timeline\" data-width=\"486\" data-gap=\"24\" style=\"--slide-width:486px;--slider-gap:24px\"><div class=\"slider-content\">\n<div class=\"wp-block-microbio-blocks-flex aligncenter flex-align-center flex-justify-start flex-columns no-wrap theme-margins is-style-default\" style=\"--custom-gap:80px\">\n<p class=\"timeline-section--tagline is-style-card has-heading-font-family has-body-2-font-size\" style=\"text-transform:uppercase\">The beginnings<\/p>\n\n\n\n<p class=\"timeline-section--content is-style-card has-heading-font-family has-heading-4-font-size\">Our founder Javier Esteban and a group of farmers dared to plant strawberry plants in the sandy soils of Carracillo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex aligncenter flex-align-center flex-justify-start flex-columns no-wrap theme-margins\" style=\"--custom-gap:80px\">\n<p class=\"timeline-section--tagline is-style-card has-heading-font-family has-body-2-font-size\" style=\"text-transform:uppercase\">An idea<\/p>\n\n\n\n<p class=\"timeline-section--content is-style-card has-heading-font-family has-heading-4-font-size\">No one believed it would work. They made it possible. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex aligncenter flex-align-center flex-justify-start flex-columns no-wrap theme-margins\" style=\"--custom-gap:80px\">\n<p class=\"timeline-section--tagline is-style-card has-heading-font-family has-body-2-font-size\" style=\"text-transform:uppercase\">A goal<\/p>\n\n\n\n<p class=\"timeline-section--content is-style-card has-heading-font-family has-heading-4-font-size\">That non-conformist spirit has been with us ever since.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex aligncenter flex-align-center flex-justify-start flex-columns no-wrap theme-margins\" style=\"--custom-gap:80px\">\n<p class=\"timeline-section--tagline is-style-card has-heading-font-family has-body-2-font-size\" style=\"text-transform:uppercase\">A result<\/p>\n\n\n\n<p class=\"timeline-section--content is-style-card has-heading-font-family has-heading-4-font-size\">Always look for ways to do better what we already do.<\/p>\n<\/div>\n<\/div><\/div>\n<\/section>\n\n<section class=\"wp-block-microbio-blocks-section-v2 is-style-section-pd-xl home-section-cards-sticky has-grey-light-2-background-color has-background child-wide section-align-center alignfull\" style=\"--min-height:0;--min-height-mobile:0\" data-animation-enter=\"alpha\">\n<div class=\"wp-block-microbio-blocks-flex flex-align-stretch flex-justify-space-between no-wrap flex-mobile flex-align-mobile-start flex-justify-mobile-start flex-gap-mobile-2 flex-columns-mobile no-wrap-mobile theme-margins is-style-card has-white-background-color has-background\" style=\"--custom-gap:40px;--custom-gap-mobile:0\">\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-space-between flex-gap-1 flex-columns flex-max-width theme-margins\" style=\"--custom-gap:0;--flex-max-width:450px\">\n<h2 class=\"wp-block-heading\">40 years looking forward<\/h2>\n\n\n\n<p>We are not satisfied with repeating what we have learned. We research, test and develop new techniques and varieties that anticipate what the market will demand. We do so while respecting the essentials: food safety, sustainability and care for our environment and the people who are part of El Pinar.  <\/p>\n\n\n\n<a class=\"wp-block-microbio-blocks-button btn-size-default btn-icon\" target=\"\" href=\"https:\/\/elpinar.eu\/en\/research\/\" rel=\"noopener\" title=\"See our R+D page\"><span>How we do it<\/span><svg width=\"15\" height=\"15\"><use xlink:href=\"\/wp-content\/themes\/el-pinar\/assets\/img\/el-pinar-icons.svg#arrow-up-right\"\/><\/svg><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-gap-0 flex-max-width\" style=\"--custom-gap:0;--flex-max-width:560px\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2500\" height=\"1750\" src=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001.webp\" alt=\"\" class=\"wp-image-4307\" srcset=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001.webp 2500w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-850x595.webp 850w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-1200x840.webp 1200w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-300x210.webp 300w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-768x538.webp 768w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-1024x717.webp 1024w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-1536x1075.webp 1536w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-2048x1434.webp 2048w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-001-500x350.webp 500w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-stretch flex-justify-space-between no-wrap flex-mobile flex-align-mobile-start flex-justify-mobile-start flex-gap-mobile-2 flex-columns-mobile no-wrap-mobile theme-margins is-style-card has-white-background-color has-background\" style=\"--custom-gap:40px;--custom-gap-mobile:0\">\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-space-between flex-gap-1 flex-columns flex-max-width theme-margins\" style=\"--custom-gap:0;--flex-max-width:450px\">\n<h2 class=\"wp-block-heading\">From the land to the table with its own name<\/h2>\n\n\n\n<p>El Pinar is today the main national producer of red fruits in summer. Strawberries, raspberries, blackberries, blueberries, currants and tomberries that we grow in Segovia, Huelva and Portugal. And because we believe that good things also deserve identity, all our production is marketed under our Mumu brand: the way to share with the world the authentic taste of what we grow.  <\/p>\n\n\n\n<a class=\"wp-block-microbio-blocks-button btn-size-default btn-icon\" target=\"\" href=\"https:\/\/elpinar.eu\/en\/fruit-production\/\" rel=\"noopener\" title=\"See what fruits we produce\"><span>Our fruit production<\/span><svg width=\"15\" height=\"15\"><use xlink:href=\"\/wp-content\/themes\/el-pinar\/assets\/img\/el-pinar-icons.svg#arrow-up-right\"\/><\/svg><\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-gap-0 flex-max-width\" style=\"--custom-gap:0;--flex-max-width:560px\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1530\" height=\"1122\" src=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002.webp\" alt=\"\" class=\"wp-image-4308\" srcset=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002.webp 1530w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002-850x623.webp 850w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002-1200x880.webp 1200w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002-300x220.webp 300w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002-768x563.webp 768w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002-1024x751.webp 1024w, https:\/\/elpinar.eu\/wp-content\/uploads\/2025\/12\/investigacion-002-500x367.webp 500w\" sizes=\"(max-width: 1530px) 100vw, 1530px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-microbio-blocks-section-v2 is-style-section-pd-xl has-primary-background-color has-background child-wide section-align-center alignfull\" style=\"--min-height:0;--min-height-mobile:0\" data-animation-enter=\"alpha\">\n<div class=\"wp-block-microbio-blocks-grid grid-align-stretch grid-gap-xl\">\n<div class=\"wp-block-microbio-blocks-grid-cell grid-row-1 grid-column-4 grid-column-mobile-4\" style=\"--mobile-order:\">\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-space-between flex-gap-2 flex-columns no-wrap h-100\" style=\"--custom-gap:0\">\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-gap-1 flex-columns no-wrap\" style=\"--custom-gap:0\">\n<span class=\"wp-block-microbio-blocks-badge badge-size-default is-style-white\">Awards and Recognition<\/span>\n\n\n\n<h2 class=\"wp-block-heading\">Milestones that reflect our purpose<\/h2>\n\n\n\n<p>An award is, in fact, a recognition of the daily effort of our team and the trust of our customers. They are proof of our non-negotiable commitment to quality, innovation and sustainability in the agri-food sector. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-fake-carousel-buttons\"><button class=\"fake-carousel-btn fake-carousel-prev\" data-target-carousel=\"carousel-ubication\" data-direction=\"prev\" aria-label=\"Retroceder\" disabled><svg><use xlink:href=\"\/wp-content\/themes\/el-pinar\/assets\/img\/el-pinar-icons.svg#right\"\/><\/svg><\/button><button class=\"fake-carousel-btn fake-carousel-next\" data-target-carousel=\"carousel-ubication\" data-direction=\"next\" aria-label=\"Avanzar\"><svg><use xlink:href=\"\/wp-content\/themes\/el-pinar\/assets\/img\/el-pinar-icons.svg#right\"\/><\/svg><\/button><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-grid-cell grid-row-1 grid-column-8 grid-column-mobile-4\" style=\"--mobile-order:\">\n<div class=\"wp-block-microbio-blocks-carousel-new carousel-el-pinar-style-1\" id=\"carousel-ubication\" data-width=\"336\" data-gap=\"18\" style=\"--slide-width:336px;--slider-gap:18px\"><div class=\"slider-content\">\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-space-between flex-gap-2 flex-columns no-wrap h-100 flex-aspect-ratio is-style-card has-white-background-color has-background\" style=\"--custom-gap:0;--aspect-ratio:336 \/ 440;--aspect-ratio-mobile:1 \/ 1\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"188\" height=\"160\" src=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2026\/03\/premios-fes.png\" alt=\"\" class=\"wp-image-4643\" style=\"width:188px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-columns flex-max-width\" style=\"--custom-gap:12px;--flex-max-width:260px\">\n<h3 class=\"wp-block-heading\">FES<\/h3>\n\n\n\n<p>Industry, Innovation and Internationalization Distinction.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-space-between flex-gap-2 flex-columns no-wrap h-100 flex-aspect-ratio is-style-card has-white-background-color has-background\" style=\"--custom-gap:0;--aspect-ratio:336 \/ 440;--aspect-ratio-mobile:1 \/ 1\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"153\" height=\"160\" src=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2026\/03\/academia-castellano-leonesa-gastronomia.png\" alt=\"\" class=\"wp-image-4645\" style=\"width:153px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-columns flex-max-width\" style=\"--custom-gap:12px;--flex-max-width:260px\">\n<h3 class=\"wp-block-heading\">Castilian and Leonese Academy of Gastronomy<\/h3>\n\n\n\n<p>Best Agri-Food Industry of Castilla y Le\u00f3n 2026.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-space-between flex-gap-2 flex-columns no-wrap h-100 flex-aspect-ratio is-style-card has-white-background-color has-background\" style=\"--custom-gap:0;--aspect-ratio:336 \/ 440;--aspect-ratio-mobile:1 \/ 1\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"139\" height=\"160\" src=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2026\/03\/segovia-a-tu-mesa.png\" alt=\"\" class=\"wp-image-4644\" style=\"width:139px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-columns flex-max-width\" style=\"--custom-gap:12px;--flex-max-width:260px\">\n<h3 class=\"wp-block-heading\">Prizes From Segovia to your Table<\/h3>\n\n\n\n<p>International Promotion.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-space-between flex-gap-2 flex-columns no-wrap h-100 flex-aspect-ratio is-style-card has-white-background-color has-background\" style=\"--custom-gap:0;--aspect-ratio:336 \/ 440;--aspect-ratio-mobile:1 \/ 1\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"287\" height=\"120\" src=\"https:\/\/elpinar.eu\/wp-content\/uploads\/2026\/03\/estrellas-de-internet.png\" alt=\"\" class=\"wp-image-4646\" style=\"width:287px\"\/><\/figure>\n\n\n\n<div class=\"wp-block-microbio-blocks-flex flex-align-start flex-justify-start flex-columns flex-max-width\" style=\"--custom-gap:12px;--flex-max-width:260px\">\n<h3 class=\"wp-block-heading\">Internet Stars 2024  2025<\/h3>\n\n\n\n<p>Best Mumu Berries website.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4813","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/pages\/4813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/comments?post=4813"}],"version-history":[{"count":10,"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/pages\/4813\/revisions"}],"predecessor-version":[{"id":5451,"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/pages\/4813\/revisions\/5451"}],"wp:attachment":[{"href":"https:\/\/elpinar.eu\/en\/wp-json\/wp\/v2\/media?parent=4813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}